What’s good SoberFans?! I couldn’t not do a post on this…
Charlie Sheen is writing a new chapter in his story, and it doesn’t involve any adult stars or on-air rampages. The actor, who’s been sober for eight years 👏👏👏 , has launched Wild AF, a bold new non-alcoholic beer that promises “all the fun with none of the fallout.”
The Beer: Wild AF Cold Gold
The debut release, Wild AF “Cold Gold,” is a crisp golden-style brew with hints of citrus, toasted malt, and a clean finish. At just 68 calories per 12 oz serving, Cold Gold is Non-GMO, vegetarian, vegan, and contains no additives, preservatives, or artificial ingredients.
They’re calling it “the ultimate ballpark beer,” which… honestly pretty accurate for what they’re going for here. It’s designed to be an easy-drinking, sessionable beer that’s perfect for sunny days and pairs well with just about any food. Think somewhere between a standard lager and a blonde ale, with those citrus notes and toasted malt giving it a bit more character.
Who’s Behind Wild AF?
This isn’t just another celebrity slapping their name on a bottle or can. Wild AF is a legit collaboration between Charlie Sheen, brand innovation shop The Silent Group, and Boston-based Harpoon Brewery (which has been producing award-winning beer for over 40 years).
The co-founders include:
- Charlie Sheen – Actor and co-founder who’s been alcohol-free since 2017
- The Silent Group – An operator-led brand builder specializing in consumer product development and launches
- Todd Christopher – Sheen’s longtime agent and co-founder of Wild AF
- Harpoon Brewery – The brewing partner bringing decades of craft beer expertise
As Sheen himself explains: “Mine found another gear 8 years ago when I got off the booze, and switched to NA beer. During that time, the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF.”
Where Can You Buy Wild AF?
Wild AF Cold Gold is available for pre-order now at:
- wildafbrewing.com (official website)
- The Zero Proof (leading non-alcoholic beverage marketplace)
- Better Rhodes (select online retailer)
The beer is available in 6-packs, 12-packs, and 24-packs, with delivery guaranteed by the holidays.
Why Wild AF Matters
The non-alcoholic beverage market continues to grow like crazy. From alcohol-free clubs to robust mocktail menus, there’s clearly demand for quality NA options. Celebrity-backed choices like Tom Holland’s Bero and Lewis Hamilton’s Almave tequila have shown there’s serious appetite for premium alcohol-free beverages with some actual personality.
Ryan Perry, CEO of The Silent Group, puts it well: “We knew the category wasn’t lacking choice, it was lacking conviction. When I met Charlie years ago, his energy hit me like a ton of bricks. It was clear he wasn’t done writing his story.”
Wild AF arrives at a perfect moment when more people are cutting back on alcohol. Not just those following a completely sober lifestyle, but also the “sober curious” crowd looking for quality alternatives that don’t sacrifice flavor or fun.
The Marketing: “The Case”
To launch Wild AF, the team created “The Case,” a cinematic short film with noir stylings, spy-thriller energy, and Sheen’s trademark wit. The launch coincides with other major Sheen projects too, including his new biography The Book of Sheen and his Netflix documentary AKA Charlie Sheen.
The Bottom Line
Wild AF Cold Gold represents something the NA beer market’s been missing: a beer with actual personality and conviction. As co-founder Todd Christopher puts it: “Charlie quit alcohol several years ago, but that never meant giving up good times or great tasting beer, that’s why he created Wild AF.”
Whether you’re fully sober, sober curious, or just looking for a quality NA option for game day, Wild AF delivers the flavor and energy its name promises. Minus the hangover.
Wanna try it? Head to wildafbrewing.com to pre-order your pack today.
Thoughts? Rants? Ramblings? Feel free to share comments below.
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